Co-Founder Premium Pete and I were granted behind the scenes access to a really dope initiative that Murica’s favorite treat spot Dairy Queen has organized. It’s called the DQ Bakes! Institute and I can attest to the new wave fast food wizardry they’re working on in that there food lab fam.
Read MoreAstros Opening Day '19 - Crush City IPA Block Party
As the 'Stros opened the 2019 baseball season, it was primed for Crush City. With cans in stock and kegs at all the major bars downtown, having a full product launch for the now year-round core brand was a no-brainer. We selected bars directly across the street from Minute Maid Park in downtown Houston, TX to throw a marketing laced block party to kick off the fan festivities prior to the first pitch.
April Fool's or R&D Gone Right?
I crafted the short April Fool’s video as social content for Buffalo Bayou Brewing. Based around loose science and products that actually exist out in the market today, Iwe thought it’d make for a good joke to bring some little known piece of R&D into an approachable and widely understood platform. Boy did those clicks go up!
Hopbeasting: Building the New Buff Brew
Houston has a new craft beer mecca to visit. Take a walk through the new brewery during its construction phase and learn about the design process and what Buff Brew hopes to accomplish at the now open Buffalo Bayou Brewing Co. in Sawyer Yards of Houston, TX.
How I Spend A Rainy Day
It's important as a photographer to continually shoot. It doesn't matter what or how you shoot, just that you're exercising your skill and improving. While many people use shitty weather as a crutch to relax and turn on the TV or binge watch Game Of Thrones or Breaking Bad, photographers shouldn't be afraid to just get out in the streets and shoot something.
Read MoreDownload: MCJR Social Media Keynote
I had the pleasure of holding a workshop at my alma mater Norfolk State University during Mass Comm Week. As promised to attendees, here's the keynote in PDF form:
Hypebeerst: 5 To Try - Goodbye To Summer
It's hard to believe Summer is almost over... September is right around the corner and football is upon us! Before you go apeshxt over having your beloved back, take advantage of the last few days that some pretty fvckin' awesome brews are available.
Read MoreDesign: Tuxedo Dames Press Kit
In my time living in Atlanta, the variety of connections and associations made ran the gamut of usefulness. I met some awesome folks that I still keep up with and on the reverse side I fostered some working relationships and associations that proved to be worth much less of my time and attention. Kylah Benes-Trapp was one of the former associates that has been a bright spot in my day to day. When she approached me about creating some materials for her Tuxedo Dames brand, I had to accept. Tuxedo Dames is an indie clothing and accessory line that has seen positive growth and a great reception in the marketplace in both the national and local ATL fashion scene. Her pieces have been spotted on west coast celebs as well as in trendy Atlanta boutiques. With her Summer '13 collection poised to regain the fervor that the "Casualties Of A Dice Game" collection captured last summer, a solid kit was needed to help spread her footprint into places word of mouth and general networking aren't enough.
The TXD Bad Flamingo collection visuals had already captured, so I just needed to assist in the communications and assist in the establishment of a consistent brand identity and display of aforementioned visuals in a b2b & b2c fashion.
Tuxedo Dames - Bad Flamingo Collection - Summer '13
From The Desk: Kill Your Dreams
Seriously. Whatever dreams you have? Put one in their gut The Killing Joke style. Watch them cry out, shrivel and finally cease. Set them aflame in your memory and remember how you feel while you watch them burn. Dreams are lofty conjurings of wants. Don't dream. Aspire. Set goals, make realistic plans and get your ass out there to achieve them!
Read MoreHypebeerst: Dogfish Says Fvck You Man Law - Aprihop IPA
I don't agree with the "don't fruit the beer" mantra those geniuses at Miller coined with their Man Law campaign. How dare the brewer of that bottle of yellow seltzer water they label as beer give advice or rules on what to do with beer?
Read More